The E Square venture was born from years of accumulated experience in events and exhibitions' planning. Among others, the group organized the "Forum de l'Innovation Scientifique Francophone" in 2001 in partnership with the "Agence Universitaire de la Francophonie", a series of conferences at a variety of Lebanese Universities, and FORWARD, the landmark event in the recruitment and career consulting field. These ventures helped our team develop a unique proficiency in the field of Event Management.

The ongoing success of FORWARD, taking place on a yearly basis since 2001, and of all other events called for the establishment of a dedicated team of professionals in charge of planning and implementing projects from beginning to ending,

This team quickly proved its efficiency through numerous successful occasions and developed a well earned expertise in Event Management! Thus, a serious interest in venturing into this field through coming up with innovative ideas and bringing new events to Lebanon and the region was born! As a group we felt the urge to widen up the scope of our business by covering a diversity of industries and sectors still underleveraged in Lebanon but offering a strong potential for growth.

Hence, E Square was initiated by scrutinizing evolving consumer lifestyles in Lebanon and the region that called for an increased exposure to innovative products and services and by addressing businesses seeking opportunities to reach these consumers effectively.

Though FORWARD 2009 was E Square's opening event, In Shape Fair 2009 was its first exclusive pioneering project! In Shape, taking place on a yearly basis since then, soon became the most anticipated comprehensive Wellbeing Fair in the Middle East covering everything related to the health, beauty and fitness fields.

Moreover, E Square's value proposition is twofold: on one hand, the company organizes its own exhibitions and events based on a key trend or opportunity that E2 team identifies. On the other hand, it provides its event management and planning services to clients interested in holding their own special occasions; be it a Gala Dinner, Business Conference, Private Launching, Theme Exhibitions or others.


Our Vision

Our Vision is to become a leading event management team in the region by setting international standards in the field and bringing the latest global trends and developments to Lebanon and the region as well as by providing our services to the widest possible variety of clients.


Our Mission

Our Mission is to set and deliver outstanding events all the while providing exceptional customer service and follow-up by offering innovative and customized solutions addressing every need of our clients and guaranteeing their optimal satisfaction.